12 Ways To Promote Your Website Offline
So you have your website and you've done everything right on the web - search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc etc.
And now you think you've exhausted the possibilities of marketing your website and you can sit back and wait for the visitors to roll in, right? WRONG!
Here are 12 extra ways to promote your website without even turning your browser on:
NUMBER ONE:
Make sure that all of your staff know your website address. They know your telephone and fax numbers, they know your "snail mail "address - they should ALL know your web site address too. Make sure that any new staff have this information along with the usual contact details.
NUMBER TWO:
Print your URL and email address on all letterheads, business cards & compliment slips, in the format www.yourcompany.co.uk This way everyone that you ever come into contact with has your web address.
NUMBER THREE:
Business closed for the day? Why not put up a sign - "Open 24 hours a day on the WWW - www.yourcompany.co.uk" Spooners Restaurant (http://www.spooners.co.uk) did this and regularly get table bookings via email that they would usually have missed.
NUMBER FOUR:
Include your web addressL in your answerphone, or line holding message. Let people know that they can find information/buy products/ enquire about services via the world Wide web.
NUMBER FIVE:
Type your website address into your screensaver to remind staff of the address while they are on the telephone. This way even temping staff know the address
NUMBER SIX:
When potential clients call for information about your company, ask them if they have Internet access and send them to your website. This means they can have the information immediately, without waiting for the postal system, and may help cut down on your postage bills.
NUMBER SEVEN:
Look for unusual promotional items at holiday times - WWW tiepins or brooches, computer shaped cookies, Christmas cards on disks (with the obligatory link to your website) - the choice is endless and it all draws attention to the fact that your company is taking advantage of the latest technology
NUMBER EIGHT:
Why not swap leaflets with one of your clients and reach a whole new potential audience? Every brochure we send out features a leaflet/business card from one of our clients - a favour which they reciprocate.
NUMBER NINE:
Magnetic car stickers featuring just your company name and website address help get you seen while you're out and about and can be a great conversation starter!
NUMBER TEN:
Have t-shirts printed with your web address and logo - then give them out as prizes or promotional items.
NUMBER ELEVEN:
If you're in a restaurant or hotel with a guestbook - sign it! And don't forget to leave your web address. These guestbooks are left in receptions all year round and people tend to browse through them while waiting.
NUMBER TWELVE:
Make sure that any newspaper and other offline ads feature your website address prominently - don't hide it away in the small print!
Nikki Pilkington is owner of Milton Keynes based Internet Marketing Company Nikki Pilkington.com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.
 |
|
|
RELATED ARTICLES
The 7 Habits of a Successful Web-Marketing Plan
What is web-marketing? Why does your business need it?
Search Engine Optimization in an eCommerce World
Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example:
Promoting Your Site Off-Line
The internet is a wonderful source of information and full of people that could be your customer. But there are many people that you would never meet online. This is why it's important to tap into the offline world. The basis behind any offline promotion campaign for your website is of course to get your website visited more often and if your sales letter is good enough to get more sales from these extra visitors.
Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!
Web analytics. Don't worry, it's not as boring as it sounds. You may know the concept by another name, such as Web analysis, site traffic statistics, visitor statistics, site hit reporting, Web tracking, Website metrics or various other terms. Web analytics is basically a technical term for methods to monitor your site traffic and usage, ranging from simple hit counters to advanced Web site traffic reporting. I like the term, Web analytics, because it sounds important. And with good reason -- it is extremely important to the survival of any Website.
Why You Need Submit Articles To E-zines
Ezine publishes have large amount of loyal subscribers. If you send articles to ezine publishes, readers have trust their editors' recommendation. In turn, you will get more valued visitors to your website. Every time they publish your article, your website traffic will get boosted.
Website Promotion: 10 Nitty-Gritty Tactics To Increase Your Orders
If you master these nitty-gritty website promotiontactics, you'll be able to increase orders at yourwebsite:
Marketing Your Website
Market my website? Why should I have to spend time and money marketing my website? It's supposed to be marketing my business!!!
How to Test a Keyword for Success!
Finding the successful keywords is crucial in order to get not only a lot but the right quality of traffic to the website. Attractive Keywords are important for both: search engine optimization and CPC campaigns. It is a process of trial and errors and this work needs a lot of dedication. People use keywords in order to search what they need. A keyword can be a single word or a phrase. You need to expose your website with the right keywords in order to attract people.
Specialty or Niche Directory Submissions
You are an attorney or other service or product provider. You have built an excellent web site, it looks good, it is well optimized and it tells your clients and prospective clients or customers everything they need to know in order to do business with you or purchase your product. You have submitted your site to the major and many minor search engines. Now all you need to do is sit back and wait for clients or customers to come flowing in, right? Wrong.
How to Get Hundreds of Links to Your Site
If you are website owner and you have begun exchanging links, you know how time consuming -- and time-wasting -- it can be. On the other hand, you don't want to give up on the process because you might actually unearth the occasional valuable link partner.
7 Must Knows for Measuring Web Site Activities
Record keeping measurements for Internet marketing
How are Directories Different from Search Engines?
Directories are important to your ranking and success with Search Engines. In a nutshell, search engines are completely automated and usually there is no need to submit. Directories all have human editors who review your site and you do have to submit to them to be listed. But you must submit the right way or you are wasting your time.
Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic
Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic
I Have A Web Store?? So What?
Just because you put up a web store doesn't mean people will come, take a look and then give you their hard earned dollars. The most successful e-commerce sites have systems in place that entice people to come and buy-again and again. How do they do it. Here are some helpful hints:
How To Turn Your Clients Into Raving Fans
So, you don't have a multi-million dollar advertising campaign? You don't have a staff of hundreds, venture capital backing or someone from Star Trek as your spokesperson? Then perhaps it's time to look into one of the advantages that you do have over these e-commerce giants... customer service.
Internet Advertising Solutions: 10 Things To Barter For, Before Buying
Before you spend your hard earned money, why not first try toexchange the products and services you have for the products and services that you need?
Why You Should Market Your Website
One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs.
Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die
On the Internet, links are very important for websites to accumulate because they have such a heavy bearing on a website's relevance and ranking when certain keywords are searched for. As a result, many websites are working hard to get more links to their site than their competitors so they'll have higher rankings. This sounds great in theory, but getting links may seem like a difficult or even impossible task to you. It is not however, because of reciprocal link exchanges.
How Do I Promote My Website?
If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you've heard you need to submit to search engines, but which ones? How many? The more the better, right?
Promote Your Website Using Newsgroups
At present there are over 3.3 billion pages indexed by Google, and that definitely does not cover the entire Internet. With so many competitors around, you sure have to use every conceivablemethod available to promote your website.
|
