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Get Ahead on the Web: How To Bring Visitors To Your Website - For Free!
Search engine optimisation ? it?s the holy grail of website design, or, put another way, a buzzword which means ?get listed on Google.? Because lets face it; if your website doesn?t show up on a Google search, you may as well not have one. It?s like opening a shop on the moon.
Planning and Evaluating Marketing Programs
Measuring and understanding your Website's success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. The next step is to evaluate results.
Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002)
The Challenge
What?s in a Name?
Behind every good web page are codes only the search engines read. These codes help the search engines match your page with requests from their searchers.
Ten Day Plan to Online Sales
Recently one of my students asked a great question: We have a product we want to sell online - and we need to make money fast. We already have a domain name. What should I do in the next 10 days?
Success Is Simple: Five Steps to Online Success
The Internet can be a confusing place to do business. It often seems like there are a million 'gurus' on the Net, all speaking at the same time, and telling you how they have "the" road map to success.
Search Engine Submission- Don?t be a cheapskate!
Submitting your website to the main search engines should be handled with care. Do it right, and the rewards can be great.
Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle
The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. They all can be given away at trade shows, as free gifts with orders, to new newsletter subscribers, etc. Try one or all three and watch your web traffic increase next time your vehicle is caught in traffic.
7 Must Knows for Measuring Web Site Activities
Record keeping measurements for Internet marketing
How to Advertise on the Internet
Do you want to reach millions of potential customers for FREE? Well you can if you know how. The Internet, that massive network of thousands of computers around the world, also known as the ?Information Super Highway,? is your ticket to generating free leads and sales. As with any other medium, there is a correct way and an incorrect way to advertise online. One correct way is to post your message to various newsgroups that welcome advertising. If you dig around, I?m sure you?ll find a couple of newsgroups that fit this description. Posting your ad to these newsgroups is a good way to start your advertising campaign because they are seen by millions and it didn?t cost you a dime. Your ad will last for about two weeks and then you will need to repost your ad. Keep track of your ad response and focus your efforts on the ads that bring you the best results. Another source of free advertising is publishing articles that others can reprint freely. People such as webmasters and e-zine publishers are always in need of fresh content. Write about something you are interested in. If you have a certain area of expertise, write an article about that. Place a resource box at the end of your article with all of your pertinent contact information. Don?t attempt to sell your product here. Do that when you get contacted for more information. One more source of free advertising is ezines. Some ezines allow their subscribers to advertise for free. Different ezines have different rules regarding their advertising. There are a lot of directories online that list ezines that offer free advertising. Just go to any search engine and type in ezines and you should find a considerable amount of ezines listed. You can also create what is known as a signature file. A signature file is a footer that goes at the bottom of any email that you send out. Your signature file contains information such as your company name, email address, and website. You should also include a short sales message in your signature file. Now that you know the correct ways to advertise for free online, here are a few incorrect things to do when advertising online. Don?t be tempted to post ads in any newsgroup that you see. Follow their posting rules to the letter. If they say NO ADVERTISING, don?t advertise. This is a good way for you to get thrown out of the group. Additionally, don?t write articles that serve as sales letters. Editors will spot this rather quickly and they will not publish your article. There are many places to advertise for free online. If you utilize them, you will be well on your way to building your business online.
I Have A Web Store?? So What?
Just because you put up a web store doesn't mean people will come, take a look and then give you their hard earned dollars. The most successful e-commerce sites have systems in place that entice people to come and buy-again and again. How do they do it. Here are some helpful hints:
Time to Tell A Friend
The internet has the capacity, sometimes, to divorce not just our minds from our bodies and siphon us into cyberspace but also our common sense.
Website Promotion - The Stakes Are Rising ? And So Is The Cost
Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition.
Why You Should Learn HTML
Do you have a website or are you planning on creating a website in the near future? You owe it to yourself to at least learn some basic HTML (HyperText Mark-up Language). Even if someone else is creating and maintaining your website there are some basics you should know. What if that person is not available and you need to add or make changes to your website? I?ve always believed if you have a business, computer, website, or whatever, you need to know how it works. Don?t depend on someone else. Besides why pay someone else when you can do it yourself free of charge.
Streamline Your Training Costs with Streaming Media
Streaming Media?now a well accepted Internet technology. Yet streaming is still not being widely utilized by members of corporate training staffs. Why is this? I would venture to guess that lack of direct experience, hesitation to try new methods, and fears about costly "TV type stuff" have all contributed to make streaming seem like something too difficult to attempt successfully.
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